Kimono — Brand

The mark

A collar, closed.

The shield is a kimono's front: two panels crossing, the band between them, the collar at the neck. Wrapped and closed, as a conversation should be.

Three pieces of vermilion, one of beige

The vermilion panels and band, and the collar in warm beige. The gaps between them are cut through: whatever lies behind shows.

The wordmark

KIMONO in Noto Sans Condensed Black, the letterforms as drawn, never re-typed or stretched.

In the app

On the welcome screen the shield is a solid, with depth: tap it and it spins.

Colour

Three colours.

Warm ivory by day, deep navy by night, vermilion the one hue in both. Nothing else: greys are drawn from the navy.

Warm Ivory

#F5F1E8

The ground by day; type by night.

Deep Navy

#142B57

Type by day; the ground by night.

Vermilion

#E35637

The shield's own. Buttons, marks, the accent.

Collar

#EDDFC7

The collar alone.

Navy on ivory 12.3 : 1

Ivory on navy 12.3 : 1

Ivory on vermilion 3.3 : 1 · marks, bold type

Type

Two faces.

Headlines in the wordmark's own face; everything you read in the system's, so the app still feels like iOS and macOS.

Headlines · Noto Sans Condensed Black

Think
private.

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Everything else · San Francisco

Your conversations, on your device.

Answers, lists, settings and buttons are set in the system face, at the sizes Apple sets them. Answers' own headings are its bold, not the condensed black: that is for the app's titles.

Applications

Eight lockups.

One exact wordmark and shield, in eight colour applications.

In the app

Light, dark, and Cypherpunk.

Kimono follows the device's light and dark. The Cypherpunk look the app began as, black and one green, stays one choice away in Settings.

The welcome, light — Welcome · Mac, light

Kimono on the Mac